REBRANDING OF DELOREAN
The DeLorean Company has always stood for innovation, but today, we're redefining what that means for the future. Here, you'll discover how we've transformed our legacy of pioneering automotive design into a broader mission of driving visionary changes across various industries. Our commitment to revolutionizing collaboration and fostering disruptive innovations is at the core of our new identity. Join us as we delve into the details of our exciting evolution.
The Brand History
It has not always been sunshine and butterflies for DeLorean; the brand’s challenging beginnings led to poor decisions that impacted its reputation. By understanding these setbacks, we can elevate our brand to higher standards, continue to produce, and preserve our legacy of innovation.
REBRANDING PROCESS
Our rebranding process is a testament to our dedication to innovation and excellence. Building on the iconic legacy of the DMC-12, we have expanded our vision to include a wide range of innovative projects across various industries. This transformative journey emphasizes sustainable technologies and futuristic design, propelling the DeLorean Motor Company into new realms of creativity and efficiency. This section explores the strategic steps we've taken to evolve our brand identity and mission to better meet the challenges and opportunities of the future.
OUR NEW IDENTITY
Our new logo symbolizes a flame of innovation, representing the enduring spirit of the DeLorean Company. This emblem reflects our rich history of pioneering design and ignites the path for future generations. It stands as a beacon for leaders and visionaries, inspiring them to pioneer new visions and transformative changes across industries. This dynamic symbol encapsulates our commitment to progress and the continuous evolution of our brand.
ENVISIONING THE FUTURE
This section explores DeLorean’s strategic approach to brand expansion through three pivotal roles: innovators, revolutionaries, and disruptors. Each group plays a distinct part in amplifying our brand’s reach, enhancing our capabilities, and driving innovation. By understanding these roles, DeLorean aims to dive into the market and create an impazctful presence.
VISUAL SYSTEMS
Dive into the comprehensive visual guidebooks that showcase the rebranding journey of the DeLorean Motor Company. Each guidebook provides an in-depth look at the creative process, design evolution, and strategic expansion of the brand. Discover the vision behind the transformation and see how the iconic DeLorean is reimagined for a new era.
